Growth. RETENTION. STRATEGY.
Growth strategy + execution from operators who actually get it.
Growth strategy + execution from operators who actually get it.
Rogue Theory is a boutique growth partner for brands that don’t follow the playbook. Strategy isn’t handed off — I lead it myself, using data, creative, and ruthless testing to build systems and stories that drive predictable growth.
Rogue Theory is a boutique growth partner for brands that don’t follow the playbook. Strategy isn’t handed off — I lead it myself, using data, creative, and ruthless testing to build systems and stories that drive predictable growth.
COMPANIES I'VE HELPED SCALE
COMPANIES I'VE HELPED SCALE
COMPANIES I'VE HELPED SCALE
About US
Hey! I'm Evan, and I love scaling Direct-To-Consumer Brands
Launching an eCommerce brand today is both easier and more competitive than ever. I’ve worked with disruptor brands like HelloFresh, Ollie, ARMRA, Brunt, and Curology across in-house, agency, and consulting roles — and one thing stands out:
When brands can’t hire a full team, they don’t need another agency layer. They need operators who build, optimize, and own results.
That’s why I started Rogue Theory: a small, senior, hands-on team helping founders turn smart ideas into real performance. No fluff. No vanity metrics. Just disciplined testing, sharp creative, and growth that compounds.
And the difference? I work directly with every brand — no handoffs, no junior layers. Let’s do this.
100+
Projects Completed
15+
Years of Experience
73%
Active clients through referrals
About US
Hey! I'm Evan, and I love scaling Direct-To-Consumer Brands
Launching an eCommerce brand today is both easier and more competitive than ever. I’ve worked with disruptor brands like HelloFresh, Ollie, ARMRA, Brunt, and Curology across in-house, agency, and consulting roles — and one thing stands out:
When brands can’t hire a full team, they don’t need another agency layer. They need operators who build, optimize, and own results.
That’s why I started Rogue Theory: a small, senior, hands-on team helping founders turn smart ideas into real performance. No fluff. No vanity metrics. Just disciplined testing, sharp creative, and growth that compounds.
And the difference? I work directly with every brand — no handoffs, no junior layers. Let’s do this.
100+
Projects Completed
15+
Years of Experience
73%
Active clients through referrals
About US
Hey! I'm Evan, and I love scaling Direct-To-Consumer Brands
Launching an eCommerce brand today is both easier and more competitive than ever. I’ve worked with disruptor brands like HelloFresh, Ollie, ARMRA, Brunt, and Curology across in-house, agency, and consulting roles — and one thing stands out:
When brands can’t hire a full team, they don’t need another agency layer. They need operators who build, optimize, and own results.
That’s why I started Rogue Theory: a small, senior, hands-on team helping founders turn smart ideas into real performance. No fluff. No vanity metrics. Just disciplined testing, sharp creative, and growth that compounds.
And the difference? I work directly with every brand — no handoffs, no junior layers. Let’s do this.
100+
Projects Completed
15+
Years of Experience
73%
Active clients through referrals
What We Do
Every brand starts with a belief, but growth requires the courage to challenge it.
We test. We question. We rewrite the rules with equal parts data and creativity.
Because real performance doesn’t come from doing more — it comes from doing differently.
Creative Strategy & Production
Content creation (UGC, statics), scripting + shot lists, and creative process designed for velocity.
Paid Media
Full-funnel Meta, TikTok, Google, and Amazon execution — with creative intelligence at the core.
Lifecycle & Retention
Email, SMS, and subscription strategy and execution that keep customers coming back. We love Klaviyo, but we're fluent in the others, too.
Strategy + Analytics
We build out your CRO roadmap and reporting dashboards (including unit economics, attribution) so you can make decisions with clarity.
What We Do
Every brand starts with a belief, but growth requires the courage to challenge it.
We test. We question. We rewrite the rules with equal parts data and creativity.
Because real performance doesn’t come from doing more — it comes from doing differently.
Creative Strategy & Production
Content creation (UGC, statics), scripting + shot lists, and creative process designed for velocity.
Paid Media
Full-funnel Meta, TikTok, Google, and Amazon execution — with creative intelligence at the core.
Lifecycle & Retention
Email, SMS, and subscription strategy and execution that keep customers coming back. We love Klaviyo, but we're fluent in the others, too.
Strategy + Analytics
We build out your CRO roadmap and reporting dashboards (including unit economics, attribution) so you can make decisions with clarity.
What We Do
Every brand starts with a belief, but growth requires the courage to challenge it.
We test. We question. We rewrite the rules with equal parts data and creativity.
Because real performance doesn’t come from doing more — it comes from doing differently.
Creative Strategy & Production
Content creation (UGC, statics), scripting + shot lists, and creative process designed for velocity.
Paid Media
Full-funnel Meta, TikTok, Google, and Amazon execution — with creative intelligence at the core.
Lifecycle & Retention
Email, SMS, and subscription strategy and execution that keep customers coming back. We love Klaviyo, but we're fluent in the others, too.
Strategy + Analytics
We build out your CRO roadmap and reporting dashboards (including unit economics, attribution) so you can make decisions with clarity.
FAQS
Frequently asked Questions
Frequently asked Questions
01/
What kind of brands do you work with?
01/
What kind of brands do you work with?
02/
What’s your pricing model?
02/
What’s your pricing model?
03/
Do you offer services beyond paid media?
03/
Do you offer services beyond paid media?
04/
How often will we communicate?
04/
How often will we communicate?
05/
How long does it take to see results?
05/
How long does it take to see results?
FAQS
Frequently asked Questions
01/
What kind of brands do you work with?
02/
What’s your pricing model?
03/
Do you offer services beyond paid media?
04/
How often will we communicate?
05/
How long does it take to see results?
Contact Us
You’ve built something real.
Let’s make it scale.
Contact Us
You’ve built something real.
Let’s make it scale.
Contact Us
You’ve built something real.
Let’s make it scale.
Rogue Theory.
Rogue Theory
Rogue Theory.
Rogue Theory